Flowcrete Expands in KSA

  • Flowcrete Expands with New Saudi Sales Force and Facility

Flowcrete Expands with New Saudi Sales Force and Facility

24 Feb 2015

  • Flowcrete Middle East continues to expand its presence within the Kingdom of Saudi Arabia (KSA).
  • Flowcrete recently appointed Alaa Elbeih as its Area Manager for the KSA.
  • Flowcrete Middle East’s resin flooring solutions have become a popular choice in the KSA.

Flowcrete Middle East continues to expand its presence within the Kingdom of Saudi Arabia (KSA), which includes a Dammam based manufacturing facility and an Arabic speaking sales force.

These developments will make it easier, cheaper and more environmentally friendly for KSA construction projects to specify and install the resin flooring specialist’s high-quality solutions.

The ability to source large quantities of flooring material from a local manufacturing plant will generate savings for the client through reduced transportation costs.

Flowcrete Middle East’s expanded production network has the added bonus of significantly minimising the carbon footprint of flooring projects in the KSA, which can help developments to boost their green credentials.

Flowcrete Middle East has also recently appointed Alaa Elbeih as its Area Manager for the KSA to further enhance its position within the country’s burgeoning construction sector.

Alaa can provide clients with a wealth of expertise and knowledge, built up over many years of experience in the flooring industry. His fluent Arabic facilitates quick and easy communication between all parties to ensure that the project moves from initial inquiry through to specification, installation and after-sales maintenance as smoothly as possible.

Designers and architects planning a large-scale commercial or industrial development can book a site visit with Alaa to get an expert assessment on the scope of the work.

Flowcrete Middle East’s resin flooring solutions have become a popular choice in the KSA for facilities that need to install hard-wearing and long lasting floors that can be tailored to meet specific needs.

Most recently this has included supplying 600,000 mof the car park deck coating systems Deckshield ID and Deckshield ED to the King Abdulaziz International Airport. On the basis of the high performance characteristics of this range, the prestigious Burj Rafal complex has also installed over 50,000 mof Deckshield solutions.

In addition, the Burj Rafal applied 7,000 mof the antimicrobial polyurethane floor finish Flowfresh MF, which is able to eliminate up to 99.9 % of bacteria on the surface of the floor thanks to the inclusion of the silver ion additive Polygiene® within the system’s resin matrix.

Flowfresh has been utilised by leading KSA food and beverage producers to create an ultra-hygienic working environment. Premier Foods chose both Flowfresh MF and Flowfresh HF in 2013 to ensure that its flooring area would be able to constantly meet the highest standards of cleanliness in the face of heavy workloads and intense industrial activity.

Flowcrete Middle East worked closely with the King Abdullah Petroleum Research Studies Centre to supply 44,000 mof the innovative Isocrete K-Screed, a semi-dry cementitious screed that incorporates proprietary additives to produce an early drying, high strength screed.

To arrange a site visit with Flowcrete Middle East’s sales force contact the resin flooring specialists on +971 4 886 4728 or www.flowcrete.ae.


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Notes to Editors

Flowcrete Middle East has offices in Jebel Ali Free Zone, Dubai and is part of Flowcrete Europe & Middle East, one of the five divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +971 4 886 4728.

Or visit us on the web at 

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