Flowcrete Launches New Website!

  • Mobile First Flooring Website
  • Find flooring literature while onsite

Flowcrete’s New Website Makes Finding Flooring Facts Easy

21 Jun 2016

  • Responsive design helps contractor and end users easily find flooring information while onsite.
  • New ways to find flooring solutions including by market sector or system benefits.
  • Construction professionals have constant access to the most up-to-date technical literature.

Flowcrete Middle East has launched a new website, designed to make it easier for contractors, architects and end users to find the flooring information they need while onsite, on the move or in the office.

The fresh website has been developed with the principles of usability at its core to ensure that technical information, contact details and Flowcrete’s flooring advice is all as readily available as possible. 

Centralising the content and shortening the user’s pathways around the site makes it quicker and easier to navigate, while the responsive design means that the website works equally well across desktop computers, tablets, laptops and cell phones. 

Managing Director of Flowcrete Middle East, Kevin Storey, said: “It’s important for construction professionals to be able to find the information they need quickly, regardless of whether they are at their desk or right in the middle of a busy construction project - and a sluggish, confusing website can be a real barrier to this!

“Our new website has been designed to make this research easier. To achieve this we’ve orientated it around helping people to easily locate the information they need, whether it’s to find out which solution is best for their industry, how a resin floor is installed or the technical data of a specific system.”

A refocused strategy based around highlighting flooring attributes, the types of ranges available and the best solutions for each market sector makes it easier for construction professionals, who may not be aware of Flowcrete’s various surfaces and solutions, to find what they are looking for.

Alongside these overviews, users can access a vast library of technical data, flooring ideas and advice. All of Flowcrete ME’s product data sheets can be downloaded from the site alongside brochures, whitepapers and complementary literature. Videos detailing application techniques, high-profile case studies and Flowcrete’s news stories are all available on the website to inspire, inform and advise. 

Explore this site to begin browsing all the product benefits, technical information, expert guidance, flooring ranges and more. 


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Notes to Editors

Flowcrete Middle East has offices in Jebel Ali Free Zone, Dubai and is part of Flowcrete Europe & Middle East, one of the five divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc. 

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +971 4 886 4728.

Or visit us on the web at 

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